Why Life Feels Harder Than It Should

What happens when the father of podcasting sits down with the honorary White Hadza to unpack the secrets of health, happiness, and human evolution? A powerful new era of storytelling begins.

In this episode of A Wilder Life, Eric speaks with Ken Rutkowski , a pioneering media innovator and the man often credited as the father of podcasting. With over 30,000 interviews under his belt, Ken brings his sharp curiosity to a deep and personal conversation with Eric Edmeades. This special launch episode dives into Eric’s origin story—from accidental entrepreneurship to global health advocate, and from climbing Kilimanjaro to being inducted into the Hadza tribe. Together, they unpack the central idea behind The Evolution Gap , explore the foundations of WildFit, and reveal the thinking behind Eric’s upcoming mission with A Wilder Life . This is more than a podcast—it’s a call to close the gap between how we live and how we were meant to thrive.

Key Takeaways:
→ Eric’s business journey began with a moment of ethical rebellion and a $15,000 Jeep deposit.
→ WildFit isn’t just about food—it’s about rewiring your relationship with it for lasting transformation.
→ The Hadza lifestyle holds critical insights for reversing modern diseases and emotional stagnation.
→ Evolutionary mismatch—where modern life diverges from our ancestral biology—is at the root of many societal and personal crises.
→ Communication is a primal superpower, and learning to master it can radically improve your impact, income, and relationships.

More from Ken Rutkowski:
Ken Rutkowski is a global business leader, media strategist, and host of the syndicated radio show Business Rockstars . Known for his deep interviews with tech founders, world leaders, and cultural icons, Ken has been a driving force behind digital media innovation for decades.
Twitter: @kenradio
LinkedIn: Ken Rutkowski
Website: kenradio.com